Through its emphasis on adapting to the changing market dynamics, introducing feature-rich phones and smartphones that are innovative and unique, Micromax has today 22 per cent market share in the smartphone segment in India. Mobile Phones Shipments Exhibit V: Keeping their ambitions and realizing their strengths they also launched their products abroad.
Promotion strategy -To increase visibility further, Micromax bombarded the market by advertising through outdoor, online, radio, exchange schemes and promotions via social causes. Exchange offers played a major role in customer retention and created a chain of transactions with the customer.
You can read about Micromax and its history on Google. It became the third largest GSM mobile phone vendor in India after Nokia and Samsung, with a market share of 6 per cent. I think Micromax should open manufacturing plants in India as well.
Though they are still importing mobiles from Chinese, everything is Chinese from Hardware to Software, but since they are registered in India, its an Indian company. Posted in Products, Total Reads: The intention was 4ps marketing strategy of micromax mobile donate Rs.
They opened outlets and service centers more aggressively than any other mobile company even beating Nokia. But now we have the winner. In our MBA course we studies about advantages of home ground or Home market advantages. As Micromax is seeking global expansion, it signed Hugh Jackman as its brand ambassador.
Thus, the target market of professionals was reached. What the USP of Micromax was their low cost mobile phones.
Inhe was joined by three of his friends and based on a persuasive suggestion of one of them Rahul Sharmagot into the mobile handset business in Highlight some of the marketing mix decisions taken by Micromax which helped them become one amongst the top two players in the Indian mobile handset and tablet market Case Positioning and Setting The case is beneficial for discussions among students pursuing a postgraduate degree in management and who are interested in Marketing, Entrepreneurial Marketing, International Business and International Marketing.
Bling was used by most women to flaunt the feminine attitude. Through this they become a household name in all cities and quickly made its own identity. He came on TV ads for just few months and vanished.
The strategies helped in increasing the market share of Micromax and it penetrated deeper in the urban markets. It employs people and has a capacity to produce 16 lakh devices. So they took the title from Hero Honda and did sponsor a lot of series.
Inthey diversified into mobile handsets and they have not looked back since then. Micromax has placed its products in highly visible retail outlet like Reliance Digital, Chroma, stand-alone stores of Micromax and also has its presence in local distributors and retailers.
The print ads were designed keeping in mind that the phone was considered to be a high profile fashion accessory by the urban market.
Micromax, the 12th largest handset manufacturer in the world, started as an IT software company in the year working on embedded platforms. The company sold software, telecom services and computer hardware to organizations even a decade after being joined by his three friends.
It was a questions. Most of the Micromax devices run on Android platform but a few run on windows as well.
Micromax Informatics Limited, earlier just a telecommunication equipment distributor, entered the market of mobile handset when Rajesh Agarwal, Rahul Sharma, Sumit Arora and Vikas Jain came together in Simplify — A Social Media Analytics Tool Feedback on Strategy Though the brand is not much of a listener or conversationalist, people have a positive outlook about the brand.
The reason for Micromax success is the availability of lower to upper end devices with technological advancements. While they had set their sights at dethroning Samsung the Number one player in India, the Chinese companies like Xiaomi, Huawei and Gionee had started looking at the Indian market for growth.Micromax’s growth and surge to one of the leading manufacturers of the mobile handset industry in India could be attributed to a sound marketing strategy and marketing orientation of the company.
A case study on Micromax’s Mobile Marketing Strategies – How did it Become Big in Indian Market. January 31, ~ Deepesh Singh.
Marketing Strategy, Micromax, mobile, Nokia, Pricing, Samsung. Bookmark the permalink. Post navigation. Marketing plan micromax 57, views.
Share; Like; Download munish Follow Initially the marketing strategy ofMicromax was to target rural market. They are basically catering to the need of the customersof the rural mint-body.com example the first mobile Micromax introduced in rural area was having the batterybackup of 30 days which was.
Micromax Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon, Haryana, IndiaMicromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in by Rajesh mint-body.comax in its original avatar was a.
What are the 4Ps of marketing? Update Cancel. ad by Hotjar. If the company wants to launch a value for money mobile phone then its pricing strategy, its place for sale and its promotion strategy will hover around the positioning of the product.
Micromax can’t price its LED TV of 40inch above 50, else it will lose it value for money. MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A 1. The mobile phone market in India is worth million handsets annually. While the big players like Nokia, Samsung, Motorola and SonyEricsson make up for 70% share, the market has of late seen a slew of domestic firms such as Micromax, Karbonn and .Download