This is already happening to some extent because some researchers are analysing much larger data sets than they could ever have countenanced before CAQDAS.
They suggest that computer mediated interaction should be considered as neither oral nor written language, but as a post-literate transformation of language itself.
This is what some have referred to as digital convergence and it means that a range of new approaches both to data collection and to data analysis are now possible. The other major impact of technology on qualitative work discussed in this issue has been on how the analysis is done.
When you observe consumers in action by videotaping them in stores, at work, or at home, you can observe how they buy or use a product. The worry is that this may push analysis in one direction rather than another, that some aspects of the analysis might be an artefact of the technology used.
Data Gathering Audio recording is an analogue technology, as are film and traditional video. This is true of approaches like narrative, conversation analysis, biography and discourse analysis.
As they point out, researchers need to be aware of the speed at which they should reply and at which they can expect replies from respondents. The widespread use of tape recorders in research many decades ago did not immediately prompt researchers to publish audio versions of their analyses nor to archive the recordings.
Recent changes in this technology have taken several forms. Whether analysts will need new CAQDAS or whether they will choose to use tools that are common in, for instance, the creative media, remains to be seen.
Some Alternative Strategies for Digitizing the Qualitative Research Process in this issue explores the kinds of technology now available, that means that qualitative researchers can now consider collecting, analysing, reporting and archiving materials in a digital format.
The papers in this issue address both these impacts of the technology: Self Concept and Identity in a Consumer Society: The mechanical aspects refers to all the activities that underpin qualitative data analysis, such as marking up selected text with codes, generating reports, searching the text for key terms, usages and so on.
Daniel Patrick Moynihan Effective analysis requires obtaining relevant facts to answer questions, support a conclusion or formal opinionor test hypotheses. Concerns about the limitations of CAQDAS and its impact on the kinds of analysis that can be undertaken and their quality are reflected in several of the papers in this issue.
As they point out, one key advantage here is that there is no need for transcription. In case the randomization procedure seems to be defective: Women generally gave quicker and more emotionally detailed responses. There has been a tendency for researchers to try to give their proposals some kind of gloss of rigour by suggesting in research bids that the data will be analysed using a CAQDAS program.
It is just a tool for analysis, and good qualitative analysis still relies on good analytic work by a careful human researcher, in the same way that good writing is not guaranteed by the use of a word processor.
Both the cheapness and ubiquity of the technology mean that there are new opportunities for researchers not only to record settings but also to use the technology to create new data. For them it is the distinctive and novel analysis that qualitative approaches can produce that are important.
Smart buildings[ edit ] A data analytics approach can be used in order to predict energy consumption in buildings. As another example, the auditor of a public company must arrive at a formal opinion on whether financial statements of publicly traded corporations are "fairly stated, in all material respects.
It is the common experience of researchers carrying out qualitative analysis that such work requires careful and complex management of large amounts of texts, codes, memos, notes and so on.
But in the future this might be further assisted by integration with concordance generators and thesauruses so that the software can search in intelligent ways for similar text and even for negative cases.
These can be time consuming, tedious and error prone and it is these tasks that the computer can assist well with. The underlying logic of coding and retrieval and even of searching for coded segments is little different from manual techniques.
The early programs focussed on data management and those most available now provide considerable assistance in these activities.The Brain & Behavior Research Foundation invests in new technologies to advance or create new ways of studying and understanding the brain.
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Volume 3, No. 2, Art. 8 – May The Use of New Technology in Qualitative Research. Introduction to Issue 3(2) of FQS.
Graham R. Gibbs, Susanne Friese & Wilma C. Mangabeira.
Abstract: As society transforms and is transformed by new technology, so there are new ways in which qualitative researchers collect and analyse data and new forms .Download